January 13, 2014, for immediate Release:
Sundance 2014 promises to be unforgettable as standards are being set to dazzle and interact with the festivals celebrities and media as never before. This year, House of Minerva, Cloud 21 PR and Incubator have teamed up to create the Social Film Loft, a unique and interactive experience, filled with a series of seductive and classic events. The Social Film loft will take place at 738 Main Street, Park City Utah starting January 17th.
During the day, the Social Film Loft, official hub for filmfestivals.com, will be turned into an exclusive celebrity luxury gifting lounge, powered by Google +. KTLA’S Sam Rueben, ABC LIVE, BillBoard, Spin, and radio host Kellie Koppel from “Its so LA,” along with Mickey Glazer of thewrap.com will be providing audiences with the hottest updates of each day. Most Influential Magazine will unveil their Sundance Edition . The lounge will also convert into a “man cave” on football Sunday as guests enjoy the playoffs with fine cigars and Auchentoshan whiskey all day long. Tom Funk of 4K Film festival will also be present at the venue and will be providing a little surprise for the attendees. The venue will also transform into a press hub, serving as a hosting suite to some of the most talked about films at the festival – Cooties, Dead Snow: Red vs. Dead, Liar’s Dice, and Killers to name a few. Day activities will also consist of industry panels catering to the indie filmmakers attending the Sundance and Slamdance Film Festivals. House of Minerva, along with our other brand gifting partners: Edith’s Inc., Mine Label, Cape Cod Leather, Pocket Rocket Apparel – Australia, Butchers Bunches Preservatives, Native Shoes, Real American Denim, Stone + Cloth Backpacks, and NIXON watches.
In the evening, the Houston Brothers will create three unforgettable, star-studded nights of nostalgia, with each night offering a uniquely crafted culture, adorned with a unique outdoor cigar lounge that exudes sophistication. Friday, No Vacancy presents an intriguing speakeasy-inspired Old Hollywood vibe, enhanced with a special burlesque debut, created by Kate Elfatah’s The Looking Glass Revue. On Saturday, a surprise guest DJ for a night of Dirty Laundry, as the Houston Brothers entice us with an intimate and sexy bootleg atmosphere. Sunday the lounge will turn into Harvard and Stone’s Soda Pop Night, as Chris Masterson, aka DJ Chris Kennedy leads the birthday celebration of brother, Danny Masterson.
House of Minerva, an exclusive design house that makes handmade women’s handbags and accessories will be gifting and producing the venue in partnership with PR firm, Cloud 21 and Incubator. Owner and designer, Kate Elfatah is quickly becoming a Sundance veteran as this will be her third year gifting and her first year at the helm of a celebrity lounge and gifting suite. Kate has been a successful business owner for over 4 years and has cultivated a viable consulting business; she currently mentors and guides other businesses in developing a broader presence utilizing various forms of social media.
Casting her net into performing arts, Kate has teamed up with award winning burlesque performer and model, Mika Romantic to bring the glamour and mystic back to a reemerging art form. The Looking Glass Revue is a high energy Classic Burlesque Troupe from The East Coast. The show consists of four beautiful costumed Burlesque Performers who are classically trained dancers and veterans of the Burlesque scene. The show features comedy a resident MC and stand up-comic who keep the show rolling with brilliant timing. The show embodies the classic era of Burlesque that tempts the audience with a nostalgic taste of old Hollywood. The Looking Glass Revue will transport you back to a simpler time; a time when showgirls and starlets reigned supreme. The Troupe will be performing during the weekend of Friday, January 17th through Monday, January 20th. In addition to performing, the Troupe will serve as ambassadors during celebrity gifting to add a vintage flair to the festivities.
*Note: House of Minerva and their associates have no affiliation with Sundance Film Festival and Slamdance Film Festival all subsidiaries.